In early March, we conducted working visits to Ethiopia and Kenya, together with representatives of Russian companies. These are key East African countries, which are now becoming important destinations for international recruiting. Large businesses always play the long game. HR policy issues are not resolved ad hoc; they require a systemic approach, strategic planning, and sustainable solutions for years to come.
Why East Africa?
The choice of countries is no accident. Ethiopia and Kenya possess a number of strategic advantages:
- High demographic potential
- Growing labor market
- Developing vocational training systems
- Government regulation of international recruitment processes.
These factors form a stable foundation for long-term cooperation between employers and candidates.
Seeing is believing
Experience shows that personal presence offers businesses far more than any reports or presentations.
During the trip, employers:
- visited candidate training centers
- held meetings with potential employees
- assessed the actual conditions of selection and training
- discussed mechanisms for legally attracting personnel.
This format allows for an inside look at the process and an objective understanding of both the region's capabilities and the selection and training system used by BRICS Mobility.
Reliable information is the foundation for decisions.
Visits like these fundamentally change the way we view international recruiting. When businesses are exposed to the real situation on the ground, decisions are made faster, and trust in new areas increases.
Advantage for those who act now.
Companies that begin to engage with the African labor market today are building a strategic advantage. Over the next 2-3 years, this translates into:
- stable access to human resources
- reduced dependence on local labor shortages
- increased flexibility in human resource management.
In the context of global competition for personnel, those who act proactively win.
Why East Africa?
The choice of countries is no accident. Ethiopia and Kenya possess a number of strategic advantages:
- High demographic potential
- Growing labor market
- Developing vocational training systems
- Government regulation of international recruitment processes.
These factors form a stable foundation for long-term cooperation between employers and candidates.
Seeing is believing
Experience shows that personal presence offers businesses far more than any reports or presentations.
During the trip, employers:
- visited candidate training centers
- held meetings with potential employees
- assessed the actual conditions of selection and training
- discussed mechanisms for legally attracting personnel.
This format allows for an inside look at the process and an objective understanding of both the region's capabilities and the selection and training system used by BRICS Mobility.
Reliable information is the foundation for decisions.
Visits like these fundamentally change the way we view international recruiting. When businesses are exposed to the real situation on the ground, decisions are made faster, and trust in new areas increases.
Advantage for those who act now.
Companies that begin to engage with the African labor market today are building a strategic advantage. Over the next 2-3 years, this translates into:
- stable access to human resources
- reduced dependence on local labor shortages
- increased flexibility in human resource management.
In the context of global competition for personnel, those who act proactively win.